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Our Vision & Values

Nozawa Onsen is unique in Japan, and one of the most special places we know anywhere. Our vision is to share this, carefully, with guests who understand our passion.

We are humbled to be part of this thriving, strong, active mountain community. We respect its history and admire its sense of carefully directed progress.

We are excited to show visitors the integrated blend of mountains, culture, food, water, and cooperation that is Nozawa Onsen’s heritage.

We will strive to invest in tourism that contributes to the village’s well-being and becomes an integral part of it.

We expect that while the village may change its visitors, the visitors will not change the village.


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